With no notice, AT&T delivered a nasty Christmas lump of coal to RVers who had signed up for that $360 annual plan for unlimited 4G LTE service via the Togo Roadlink C2 wifi extender and cellular hotspot.

It obviously caught the Togo people off guard, too, as here’s their official announcement:

“AT&T has informed Togo that it will be retiring unlimited data plans, including those available for Togo Roadlink and Runs with Togo users. The Togo RV team is communicating these plan changes in advance so that customers have time to make informed decisions about their connectivity.”

Terrific. As for those thousands of RVers who went to the considerable trouble of installing a Togo dome on their RV rooftops, AT&T basically says…tough.

AT&T will end the unlimited plans, including the Unlimited Adventure Plan available for Togo Roadlink, effective January 16, 2020. Further, existing customers can not be grandfathered in. Once their plan expires (a year after they signed up), they will have to choose from a bunch of very expensive plans if they want to keep the 4G LTE capabilities. They will not be able to renew their plans.

Just like that. No explanation. No grace.

Why? Being the big greedy corporation it is, AT&T doesn’t give any explanation. Industry observers think they misjudged how many RVers would take advantage of the plan. The four new tiered plans range from $25 to $300 a month, way, way more expensive than that $360 a year unlimited plan.

The original plan had this original statement in it: “Pricing, offer & terms subject to change & may be modified or terminated at any time without notice.”

That makes me think that AT&T always planned this. I think they just wanted to get a solid bunch of RVers to install the Togo dome (which cost $340 on Amazon, $399 from Togo), figuring that after they invested in the equipment and installed the dome, AT&T could then cancel the plan and charge whatever they wanted. Business is business. Greed is greed.

For those who do have the dome, it will still be useful as a WiFi booster. But for cellular, the dome is hardwired right now to only work on the AT&T network, though there is some talk that Winegard – the company that makes the dome – may find a workaround that would allow it to accept SIM cards from other network providers. I’ll let you know if that happens. 

The Togo I have was provided me as a review unit by Togo as part of a very active campaign that sent them out to numerous RV bloggers and influencers. It works well enough, though the AT&T network is a shaky second best to the Verizon network. The $360 plan (which I purchased) expires in mid-summer. I certainly will not be signing up for one of those new tiered plans AT&T is trying to replace it with. In fact, I can categorically say I will never do business again with AT&T. 

I bet I am not the only RVer making that vow.