As you know, I’m being held captive by the evil Jim Hammill in the Roadtrek factory in Kitchener, Ontario, and want to get the word out on some of the changes taking place here that aren’t pertinent to my own super-secret project I’ve been assigned to. I was strolling around the finished units lot, which is an exciting adventure in itself the way these new Roadtreks are being completed and almost immediately shipped off to dealers – you can get run over out here easily.
I did manage to get photos of the newest version of the lettering on the rear of the side panel identifying each model, and want you to get a peek at this new styling. Gone are the pinstriping and big blocky lettering from the era of “any color you want, as long as it’s white with blue/tan/purple/green trim”. Those days are long gone, especially since the new body paint colors came out.
The Sprinter units never had the pinstriping, and now the Chevrolet units have dropped it as well, except for the 210. It’s a lean, modern, minimalist look, and I kinda like it. Pinstriping is nice, but after a few years it starts to get a little ragged, and by ten or twelve years you’re going to have a few chunks out of it here and there. The move is to a lower-maintenance, more durable exterior look.
Several of the name decals are chrome-finish as well, which is a nice clean look and works well with the smaller size lettering being used. The 170 and Ranger are the only exceptions I found. One thing’s for certain here at the Roadtrek factory – nothing sits in the same place for very long. Even just standing around, you have to be alert because people and things are going to be coming at you from any direction.
What do you think of the fonts? I suspected a civilizing influence within the Roadtrek corporate structure, and sure enough, a little snooping revealed that Karyn Torcoletti, Director of Marketing, was the main player on this decal project. She’s been with the company since last year, and is already changing things for the better, marketing-wise. Jim Hammill has some redeeming features, I’ve been told, but esthetic sensitivity and elegance probably aren’t among them, and he certainly benefited from Karyn’s input here.
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