ToGo buys RVillage but Thor is the real owner [Breaking News]

 ToGo buys RVillage but Thor is the real owner [Breaking News]

Thor Industrie's ToGo buys RVillage, the social media RV app and website that wanted to be the Facebook of the RV Lifestyle world.

Some big RV breaking news today….

The big only get bigger.

RVillage links up RVers in campgrounds, allowing them, and the campground, to communicate via its app. That means the ToGo Group gets all the data on those RVillage users.

Which means Thor Industries also sets them.

There is power in the RVillage data

That is a lot of data about a lot of users that can be used for marketing purposes.

Each name and each profile that RVillage has collected is very valuable/

Sp those 350,000 RVillage users will add to the clout of the ToGo Group, a rapidly growing travel and technology company that has been involved in everything from travel guides to Internet and WiFi boosters to the Roadtrippers website and route planner.

They want to have their hands deep into the RV community/

The corporate powerhouse behind it all

And owning all is Thor Industries, which controls a family of RV brands like Airstream, Dutchman, Jayco, Hymer, Keystone and Entegra, among others.

Thor, in fact, is the largest RV manufacturer in the world.

The influence and power this gives Thor with so many vetted, active, and connected RV users is significant.

The big questions regarding the purchase

How can smaller manufacturers compete with such a footprint?

Will the online communities of RVillage be subject to subtle and not so subtle pitches from Thor?

Will frank discussions about service issues involving Thor products be allowed?

What about online compliments regarding competing brands?

Just how sensitive will ToGo/Thor be to frank and open online chatter that may not always present their brands in a favorable light?

And how will those 350,000 RVillage users who willingly gave up their names and personal information feel when they realize that data is now in the hands of the biggest corporate player in the RV industry.

We'll be watching this story…

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Mike Wendland

Mike Wendland is a veteran journalist who, with his wife, Jennifer, travels North America in a small motorhome, blogging about the people, places, joys and adventure of RV life on the road at RVLifestyle.com. He and Jennifer also host the weekly RV Podcast and do twice-weekly videos on the YouTube RV Lifestyle Channel. They have written 10 books on RV travel.

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