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Move over Boomers: The New Mainstream Hits the Road.

| Updated Nov 28, 2017

It used to be, RVing was the activity. You had an RV to go camping. That was pretty much the main goal. To camp. Sit around a campfire on some chairs and breathe in the fresh air.

But at the 2017 edition of National RV Trade Show here in Louisville, the industry says RVing has become much more of a lifestyle. An RV lets you live an outdoor lifestyle. Sure, you camp. But the reason you have an RV and camp is so you can be closer to the lifestyle you want to immerse yourself in – hiking, kayaking, mountain biking, fishing, hunting,  rock climbing, river rafting…etc.

Move over Boomers: The New Mainstream Hits the Road. 1
Some of the new Roadtreks on display at the show – all ready for boondocking and today's active RVer

Thus,  many of the vehicles we are seeing here this week are focused on that lifestyle. They come with roof racks for kayaks or bikes, lots of solar and lithium batteries for extended boondocking stays and and an emphasis on doing things.

Move over Boomers: The New Mainstream Hits the Road. 2
There are a variety of new Hymer Class B vans being introduced into the North American market in 2018

Roadtrek Motorhomes and the Erwin Hymer Group of North America have brought 30 Class B motorhomes to this show, in one of the largest displays we've ever seen the company set up. All of the vehicles can come with most of those extras that today's more active RVers are demanding. Winnebago, Airstream, Forest River, Jayco and other manufacturers have also added new models aiming at this changing marketplace.

Some of it is brought about by demographic changes. One of the seminars they're holding here today is titled: “Move over Boomers, the New Mainstream Hits the Road.” It's talking about the Gen Xers and Millennials who have replaced the Baby Boomers as the biggest segment of RV owners.

Almost a million new RVers came on the scene in 2017 as the industry experienced it's biggest sales gains in history. At the very least, another million will come into play in 2018.

On our podcast, out Facebook Page and Facebook Group and our  RV Lifestyle YouTube Channel lately, we've been asking our audience to identify the  main issues they see affecting the RV world today. From their considerable feedback, Jennifer and I have identified three main issues brought about by RVing's surge in popularity. Here's a video we did from the show floor yesterday outlining those three issues.

We have asked some of the main movers and shakers of the RV industry their take on those issues and you'll hear their perspective on tomorrow's RV Podcast. But here's a Spoiler Alert: The industry is even more aware of those issues than most consumers think and it really is working hard to solve them. I think you'll find their responses encouraging and their advice helpful as you start planning for the 2018 RV travel season.

Come back here tomorrow for the podcast!

Mike Wendland

Published on 2017-11-28

Mike Wendland is a multiple Emmy-award-winning Journalist, Podcaster, YouTuber, and Blogger, who has traveled with his wife, Jennifer, all over North America in an RV, sharing adventures and reviewing RV, Camping, Outdoor, Travel and Tech Gear for the past 12 years. They are leading industry experts in RV living and have written 18 travel books.

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